With over 20 years in the music and entertainment industry, I bring together deep genre knowledge, expertise in music rights and law, and hands-on experience in artist marketing and creative supervision. Throughout my career as a music supervisor and consultant, I’ve helped brands and agencies such as:

RedBull, LIDL, O2, ALDI, MiGROS, eBay, OTTO, Vodafone, IQOS, Kühne, Douglas, Tipico, Netto, Erste Bank, Active O2, Sea-Eye, AIDA, IONOS, BMW, McDonald’s, McCann, antoni, Jung von Matt, KNSK, Serviceplan and many more find and shape the right sound for their projects.

Music has been part of my life for as long as I can remember — I started playing the violin and piano when I was six. A classical career wasn’t really my path though; my heart beat louder for pop, hip-hop, soul and electronic sounds. That mix of influences still shapes the way I think and work with music today.

Over the years, I’ve worked in various creative and strategic roles across the music, live entertainment and advertising industry — experiences that still influence how I connect creativity, strategy and emotion through music. Because music isn’t just background — it’s one of the most powerful emotional connectors in brand communication. I believe it deserves more focus, more intention, and more love.

Awarded Work: Clio Awards 2025, ADC 2025, DDA 2025, Lia 2025, ADC Award 2020, ADC of Europe 2020, D&AD Awards 2020, Adweek Podcast of the Year 2020 Award.